Recent years have witnessed a surge in the online demand for handcrafted items. Is it surprising? Not really. In an age of global instability, excessive mass production and conveyor-belt consumerism, it’s no wonder people are turning once again to the cozy familiarity and authenticity of handmade goods. Arts and crafts have played an essential part in mankind’s development and culture for the past 5,000 years. Even today, ironically enough, we seem to be using mass-produced hardware and software in order to reconnect with our desire for handmade goods. When TANZO began its market research back in 2016, we knew there were hundreds of thousands of crafters online, but we were still surprised to uncover over 200,000 guilds, associations, clubs and other communities where artisans and crafters gather to exchange ideas and visions and share the love of creating something with their own hands.
With people becoming more and more interested in owning authentic and unique items, the global market for handmade goods has tripled since 2008 and is currently becoming a $100 billion industry.
In 2016,India alone exported $5.4 billion in handmade goods, a 15% increase over the previous year. During the same period, both China and Southeast Asia generated over $25 billion. The total size of the US crafts industry is now $43.9 billion, according to new research from the Association for Creative Industries (AFCI). With continuously rising demand, the industry projects that by 2020 the global handmade market will become a $150 billion industry.
The total size of the US crafts industry is now $43.9 billion, according to new research from the Association for Creative Industries (AFCI).With continuously rising demand, the industry projects that by 2020 the global handmade market will become a $150 billion industry.
What is TANZO ?
The total size of the US crafts industry is now $43.9 billion, according to new research from the Association for Creative Industries (AFCI).With continuously rising demand, the industry projects that by 2020 the global handmade market will become a $150 billion industry.
What is TANZO ?
TANZO is a blockchain-based social marketplace for handmade goods. TANZO allows crafters to easily create and develop their own storefront profile and list their handmade items for sale. The TANZO community is supported by a reward system of TANZO tokens (TZO), an Ethereum Blockchain based token, created to fuel the platform, incentivize members of the platform and to generate wealth within the community. TANZO ’s distributed ledger technology allows for transparency within the platform, making it open and safe for buyers and crafters. It also simplifies the purchasing process and reduces transaction costs
Why Blockchain?
When blockchain meets e-commerce, the result is a totally new paradigm of exchanging goods for value. The most obvious challenges solved are lack of trust, fraud, slow transactions and other costs related to middleman charges. There are multimillion dollar companies which exist only to guarantee that money will move from hand to hand given that some conditions are met. Immutability and the low cost of the transactions on the blockchain are key properties, which will eliminate the need for these service providers.
By integrating cryptocurrencies as a payment method, all transactions are carried out directly, without going through a middleman or currency conversion. The smart contract implementation on the blockchain makes for very fast and extremely secure transactions.
The smart contract executes the payment only when the crafter confirms that the item is available and chooses to sell it to the buyer. Thus, TANZO gives crafters the power to deny some purchases based on the buyer’s rating, a problem with the validity of the shipping address, or for any other reason.
Using blockchain ensures a secure purchase system: Any buyer can receive a refund within 14 days* of receipt of a product and the refund is issued in the same method used during the initial date/time of purchase (either in cryptocurrency or fiat).
TANZO is a first of its kind digital marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZO ’s distributed ledger technology ensures transparency within the platform and removes any unfair competition, such as wholesale vendors or listings of mass- produced replica items.
Crafters receive payments in the currency of their choosing, including cryptocurrency.
Crafters have the option to pair one or more of their external social media accounts with their TANZO account.
Every time they post a new product or an update on TANZO , their friends and followers on social media can see it.
By fostering a social marketplace, TANZO creates a loyal customer base for each crafter. Social elements (Follow, Like, Share) will help crafters get noticed both on TANZO and on other connected social media platforms such as Facebook and Instagram.
Crafters have the option to register as participants in one or two guilds or other types of organisations. Incentives will be rewarded by the platform based on the number of crafters an organisation brings in. This is how TANZO intends to provide wealth within the organisations. Such incentives will be allowed solely for the promotion of the organisation’s activities. Crafters will in turn be indirectly incentivized by their guild’s activities.
TANZO will become the safest marketplace for handmade goods on the internet. TANZO ’s blockchain-powered identity verification process with biometrical confirmation will guarantee that all goods are truly handmade by the actual crafter who owns the corresponding TANZO digital storefront account. This increases buyers’ confidence and trust level while shopping on the TANZO marketplace platform.
In addition, buyers will be rewarded when participating in social activities on the platform by receiving TZO tokens.
TANZO ’s integrated review system will rely on smart contract records from each buyer-seller transaction, ensuring that all reviews come from people who have actually purchased the item.
Why buyers will use TANZO
TANZO will become the safest marketplace for handmade goods on the internet. TANZO ’s blockchain-powered identity verification process with biometrical confirmation will guarantee that all goods are truly handmade by the actual crafter who owns the corresponding TANZO digital storefront account. This increases buyers’ confidence and trust level while shopping on the TANZO marketplace platform.In addition, buyers will be rewarded when participating in social activities on the platform by receiving TZO tokens.TANZO ’s integrated review system will rely on smart contract records from each buyer-seller transaction, ensuring that all reviews come from people who have actually purchased the item.
Bonus and reward system
When blockchain meets e-commerce, the result is a totally new paradigm of exchanging goods for value. The most obvious challenges solved are lack of trust, fraud, slow transactions and other costs related to middleman charges. There are multimillion dollar companies which exist only to guarantee that money will move from hand to hand given that some conditions are met. Immutability and the low cost of the transactions on the blockchain are key properties, which will eliminate the need for these service providers.
By integrating cryptocurrencies as a payment method, all transactions are carried out directly, without going through a middleman or currency conversion. The smart contract implementation on the blockchain makes for very fast and extremely secure transactions.
The smart contract executes the payment only when the crafter confirms that the item is available and chooses to sell it to the buyer. Thus, TANZO gives crafters the power to deny some purchases based on the buyer’s rating, a problem with the validity of the shipping address, or for any other reason.
Using blockchain ensures a secure purchase system: Any buyer can receive a refund within 14 days* of receipt of a product and the refund is issued in the same method used during the initial date/time of purchase (either in cryptocurrency or fiat).
TANZO is a first of its kind digital marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZO ’s distributed ledger technology ensures transparency within the platform and removes any unfair competition, such as wholesale vendors or listings of mass- produced replica items.
Crafters receive payments in the currency of their choosing, including cryptocurrency.
Crafters have the option to pair one or more of their external social media accounts with their TANZO account.
Every time they post a new product or an update on TANZO , their friends and followers on social media can see it.
By fostering a social marketplace, TANZO creates a loyal customer base for each crafter. Social elements (Follow, Like, Share) will help crafters get noticed both on TANZO and on other connected social media platforms such as Facebook and Instagram.
Crafters have the option to register as participants in one or two guilds or other types of organisations. Incentives will be rewarded by the platform based on the number of crafters an organisation brings in. This is how TANZO intends to provide wealth within the organisations. Such incentives will be allowed solely for the promotion of the organisation’s activities. Crafters will in turn be indirectly incentivized by their guild’s activities.
TANZO will become the safest marketplace for handmade goods on the internet. TANZO ’s blockchain-powered identity verification process with biometrical confirmation will guarantee that all goods are truly handmade by the actual crafter who owns the corresponding TANZO digital storefront account. This increases buyers’ confidence and trust level while shopping on the TANZO marketplace platform.
In addition, buyers will be rewarded when participating in social activities on the platform by receiving TZO tokens.
TANZO ’s integrated review system will rely on smart contract records from each buyer-seller transaction, ensuring that all reviews come from people who have actually purchased the item.
Why buyers will use TANZO
TANZO will become the safest marketplace for handmade goods on the internet. TANZO ’s blockchain-powered identity verification process with biometrical confirmation will guarantee that all goods are truly handmade by the actual crafter who owns the corresponding TANZO digital storefront account. This increases buyers’ confidence and trust level while shopping on the TANZO marketplace platform.In addition, buyers will be rewarded when participating in social activities on the platform by receiving TZO tokens.TANZO ’s integrated review system will rely on smart contract records from each buyer-seller transaction, ensuring that all reviews come from people who have actually purchased the item.
Bonus and reward system
TANZO uses the Ethereum blockchain to build a comprehensive trading platform that leverages social capital and creates a community that fosters social interaction between users. The contribution to social capital in terms of value creation on the TANZO platform is facilitated through the User
Reward System (URS).
The URS is based on the TANZO token (TZO), an ERC-20 token that is allocated inside the platform. Rewards are relative to each user's individual participation and contribution. This makes TANZO a true meritocracy - a model that excludes the need for third parties and provides the most efficient distribution of wealth between users. The reward system in TANZO encourages users to engage in social activities, which drive up the value of the ecosystem and the value of the TZO token.
Rewards for buyers
Tokens will be awarded to buyers for achievements such as:
1. Registration
Every new potential customer will be awarded with TZOs upon registration. These tokens should
only be used for platform activities.
2. First buy
As a reward for first-time buyers for trusting TANZO and the crafter, initial purchases will be rewarded with TZOs.
3. Purchases over certain amount
TANZO will reward with TZOs everyone who makes purchases for over $1000. These tokens can then be spent on any of the platform activities or even traded on the free market for some profit.
4. Seller and item rating
After a purchase has been finalized and the buyer has received the item, he/she will have the opportunity to rate/review the quality of the item, as well as the crafter. Those are two separate activities, sharing her/his opinion with others on the platform and helping them know more about the crafters, with each of these activities receiving TZO rewards.
5. Referrers / Referral (**)
TZO tokens are awarded to referrers to a specific store or vendor Referral points are promotional TZO rewards.TZOs are rewarded when the following occurs:
A friend visits a store/item via the referral link
- A friend purchases a product
6. Premium Memberships (*)
TANZO gives a special incentive to book or reserve the next product from a crafter.This special status is given to users/buyers who have accumulated a number of TZO rewards on the platform as follows:
500 TZO > bronze member
1000 TZO > silver member
5000 TZO > gold member
Additional benefits include the advantage of being first in line to reserve certain rare and highly sought-after items.
TANZŌ Token economy
TANZO token (TZO) is an ERC20 token.TZO will be used as a utility token for the following platform activities:Up to 1.5% fee for the platform Blockchain transaction cost Crafter rewards and incentives Buyers rewards and incentives
TZO is the TANZŌ platform enabler. The only purpose of the issued ERC20 token will be as a fuel for the platform. TheTANZŌ platform will not be able to operate without its native token (TZO). All blockchain transaction costs will be covered via the TZO token.
Being an integral part of the platform, TZO tokens will be used to facilitate product exchange, which in turn will enable TANZO ’s global expansion.
TZO functions as a utility token in the trading and rewarding systems. It is used to incentivize users who continually add value to the community. The TZO encourages cooperative behavior among users in the community, which is an important factor in the organic expansion of TANZO .
All fees incurred for activities such as product listings, renewals and platform commissions on sales and other activities will be based on TZO.
TANZO ’s fees are projected to be 68%
to 83% lower than those on competitive marketplaces. The fee for a product exchange is as high as 1.5% from the cost of the product and can go down to as low as 0.3%. These fees will be covered with TZO token.
No transaction/purchase/product rate or any other platform activity will be done without TZO token.
5 Reasons Why TANZŌ is One of the Year’s Most Attractive ICOs
TANZO has been getting a lot of buzz on social media lately. A lot of new people are trying to find out what the fuss is about. To answer that question we made a quick Top 5 list of good reasons to invest in TANZO :
• No direct competitors
TANZO is currently the first and only blockchain-based social marketplace for handmade goods. First-mover advantage is a pretty good thing to have in any business, especially in tech.
• Solves a real problem
Another good thing to have is the ability to solve a real-world problem. From day one, TANZO has been specifically designed to address all the issues crafters have when trying to sell online. Furthermore, TANZO also addresses several issues that buyers have when trying to buy authentic handmade goods online. The handmade market is growing, but is very unregulated and needs these particular issues solved. TANZO is the marketplace that will provide much needed structure and security to the handmade market worldwide.
• Attracts true investors
Most ICO projects attract mostly two kinds of investors. The first kind is speculators who like the idea of the project and see its potential for success, so they plan on swing trading the token sometime after the ICO when it appreciates 50%, 100% or 150%. The second kind is investors with deep pockets who also see the potential of the project, but don’t like to wait around too long and plan on dumping their tokens the first chance they get and then moving on.
These kinds of investors aren’t long term holders of the token. They don’t really have a practical use for it other than trading it on the exchanges, because they have no interest in using the token’s native platform when it launches. TANZO , however, attracts a third kind of investors — the actual crafters who literally can’t wait to sign up for the platform. We should know, because we talk with these people every day in our social media channels. We are extremely thankful for their sincere desire to support this project.
• The perks of being a TZO holder
A lot of TANZO investors are actual crafters who will use the platform to sell their handmade items. They know that being TZO token holders comes with a bunch of pretty sweet privileges and perks on the TANZO platform. Even if they hold a smaller stake, it’s still great for them because they won’t have to later buy TZO at a higher price. They will already have enough tokens for their new business on TANZO to get a nice little head start.
• TZO is not a security token
These days you can never be too careful with any upcoming regulations. No matter where in the world you are, from a purely risk-mitigating standpoint it’s much safer to invest in tokens that cannot be classified as securities. Luckily, TZO is a utility token.
For more Information :
Website : https://tanzo.io/
Whitepaper : https://tanzo.io/assets/pdfs/Tanzo_Whitepaper.pdf
Telegram : https://t.me/tanzoofficial
Bitcoin link : https://bitcointalk.org/index.php?topic=5055888.0
Authors : tellysa
Bitcointalks' Profile : https://bitcointalk.org/index.php?action=profile;u=1898514
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