FLYER'S NOTE: OCTUS

What is Octus
OCTUS (OCT) is the first and true cryptographic project for the massive and automated distribution of cryptocurrencies and tokens of the most popular and known blockchains such as Bitcoin, Ethereum, Bitshares, NEO, NEM, Waves, among others.

Being a decentralized tool, that anyone can use it for the purpose of distributing cryptocurrencies to a list of wallets of their own choice, in an automated, controlled and secure way.

The OCTUS project was born from the cryptographic community need in the following tasks.

1) Airdrop’s token distribution,

2) ICO’s tokens distribution,

3) Profits distribution of a pyramidal organization,

4) Programmed payments of cryptocurrencies of a company or startup, just as it is done in a payroll system,

5) Micro payments,

6) Distribution of rewards and bonuses,

7) Sending of gifts and consignments, among many other uses.

WHY CRYPTO WORLD NEED OF OCTUS?

Television and the internet experimented an evolution and many tools were developed for use, handle and understanding of such technologies like mouse, graphic interface,software, explorer, browsers, etc. As all of them made easier the use of computers and the internet, today it is necessary to develop tools to facilitate use and massive handling of crypto-assets by widely functional, strong and easy-to-use and understand interfaces, covering areas unexplored yet. For example: it would be needed a software that performs as a salary payment platform, for payment massive sending, without problems when airdrop is processing; no technical or middleware complication; final user would be able to understand and use those innovating technologies. The possibility that anyone could reach a powerful tool for massive distribution of crypto-assets would be a great step forward.

WHAT IS AN AIRDROP?
Airdrops can be defined as the process whereby a cryptocurrency enterprise distributes cryptocurrency tokens to the wallets of some users free of charge. Airdrops are usually carried out by blockchain-based startups to bootstrap their cryptocurrency projects. Also, established blockchain-based enterprises like cryptocurrency exchange platforms and wallet services can also carry out airdrops as well..

From creating hype and buzz around a new blockchain-based enterprise to rewarding loyal customers, there are a number of reasons why a cryptocurrency airdrop is carried out. The following are some of the reasons for carrying out a cryptocurrency airdrop.

REASONS FOR CARRYING OUT AN AIRDROP PROCESS MECHANISM

There are basically two major types of airdrops; the ones that come as a surprise and the ones that are announced beforehand. For already established blockchain-based enterprises, they may choose to go the route of the former rather than the latter. Getting to know about it might depend on how involved one is in the crypto community. These are the types of airdrops that occur and have people commenting on online forums that their wallets have been credited with coins and no one is the wiser as to where the coins came from.For blockchain-based startups, they mostly favor the route that involves pre-airdrop announcements to get the buzz going. Since the aim is mostly to bootstrap the project, the airdrop process usually involves the completion of a number of tasks by the user in order to qualify for the airdrop. When the date of the airdrop arrives, the enterprise will release the free tokens to the users who qualify. From time to time, blockchain-based services like cryptocurrency exchange and trading platforms, wallet service providers etc. wish to give back to their customers and subscribers. Airdrops can be used as a means of rewarding loyal customers with free cryptocurrency tokens. This serves as an incentive that can assure continued patronage on such platforms. This type of airdrop mirrors the voucher and discount giveaways of nonblockchain companies in the mainstream commercial world.

In 2017, the cryptocurrency exchange platform, Binance, carried out an airdrop of 500 TRX cryptocurrency to account holders on the platform. The airdrop lasted from the end of October 2017 to the middle of November 2017. In order to qualify for the airdrop an account holder needed to have at least 0.003 BTC in addition to having completed at least one transaction on the account. Binance account holders who had the equivalent of 0.003 BTC in other cryptocurrencies were also eligible for the airdrop as long as they fulfilled the transaction requirement.

TO GENERATE LEAD DATABASE
Marketing is all about leads. Organizations tend to pay a lot of attention to generating appropriate leads that will drive their marketing campaigns and increase patronage. Airdrops can be used by blockchain-based enterprises to generate valuable lead databases for their organizations. In exchange for free cryptocurrency tokens, users will be asked tocomplete online forms that contain valuable user information which can be used to develop targeted marketing strategies. This application of airdrops to generating lead databases can even be utilized by none-blockchain enterprises.With the sheer size of the cryptocurrency market, a new cryptocurrency can go completely unnoticed if it isn’t given the right boost in terms of substantial marketing campaigns.Just like every other aspect of the digital world, hype and buzz play an important role in the cryptocurrency ecosystem. With many cryptocurrency enthusiasts looking for new cryptocurrency options, an airdrop is a great way to get people interested in a cryptocurrency.

The marketing campaigns on social media for an airdrop can lead to increased
attention being paid to a new cryptocurrency. Word of mouth advertising brought about by an impending cryptocurrency airdrop can lead to increased user participation in the cryptocurrency. This can help to bootstrap a new cryptocurrency as seen in the case of Bitcoin Cash. After the Bitcoin fork that led to the creation of the Bitcoin Cash, the developers of Bitcoin Cash carried out an airdrop rewarding all of its users. For every bitcoin held by a Bitcoin Cash participant, the developers gave a corresponding amount of Bitcoin Cash. The end result was that in less than one month, Bitcoin Cash was among one of the top 10 cryptocurrencies in the market.

TO CREATE AWARENESS ABOUT A NEW CRYPTOCURRENCY TO GENERATE LEAD DATABASE

Marketing is all about leads. Organizations tend to pay a lot of attention to generating appropriate leads that will drive their marketing campaigns and increase patronage. Airdrops can be used by blockchain-based enterprises to generate valuable lead databases for their organizations. In exchange for free cryptocurrency tokens, users will be asked to complete online forms that contain valuable user information which can be used to develop targeted marketing strategies. This application of airdrops to generating lead databases can even be utilized by none-blockchain enterprises. With the sheer size of the cryptocurrency market, a new cryptocurrency can go completely unnoticed if it isn’t given the right boost in terms of substantial marketing campaigns. Just like every other aspect of the digital world, hype and buzz play an important role in the cryptocurrency ecosystem. With many cryptocurrency enthusiasts looking for new cryptocurrency options, an airdrop is a great way to get people interested in a cryptocurrency. OCTUS will facilitate the process of performing an airdrop in a way never seen before, because the software will allow this commendable task in a very simple way for users without much knowledge of cryptocurrencies.