FLYER'S NOTE: HUBRISONE- Friendly digital bank

HUBRISONE, is a mobile app that will completely revolutionise the dynamics between the cryptocurrency and the banking sector. At present there is little to no trust between traditional banking and cryptocurrency users. We plan to fuse traditional banking with cryptocurrency, and deliver these services to the masses through an open, honest and fully trustworthy infrastructure, which is easy to use and easy to understand by new entrants into the cryptocurrency market and veterans alike.

The HUBRISONE team is introducing a functional utility token known as the Hubris Token (HBRS), which will be used within the HUBRISONE app and infrastructure, as a store of value, a way to transfer funds,receive platform access, discounts and used as a form of payment in conjunction with the HUBRISONE debit cards.

As you read through the whitepaper and our business plan, we hope you also realise the vast market opportunity, the problems we’re solving and why we are so excited for the future.As you read through our whitepaper, please note that the following information is based on services and solutions we are certain of bringing to market, and these are not just ideas, but well thought-out researched actionable tangible services. The app illustrations you see are copyrighted and are actual screen shots of our upcoming proof of concept which will be released on the 15th of October 2018.

Our Vision

Our vision is to become the connector between the old world of finance and banking to the new world of cryptocurrencies. In a new, secure, regulated and user-friendly way.There is a need for a regulated, trusted and licensed go to solution/platform that gives a helping hand to new investors into the cryptocurrency market, whilst still maintaining the importance of their trusted banking system they use on a daily basis. We must not make the mistake to try and eradicate banks but instead to improve their current processes and services on offer by leveraging the technology such as blockchain and cryptocurrencies. We aim to become the world’s first cryptocurrency friendly digital bank, fully complaint and regulated within the United Kingdom. Just imagine, your day to day banking facilities, accounts, and cryptocurrency wallets side by side.Banking made digital, secure and cryptocurrency friendly.

Viewing Cryptocurrency Differently From Fiat Currencies

Traditional fiat currencies and cryptocurrencies should not be separated as operating independently of each other.We believe that cryptocurrencies and fiat currencies in the future will operate as one overarching option of global currency, with each having their own use case. We do not share the view that fiat currencies will be abolished nor do we share the view that cryptocurrencies will become the new global dominant currency. We see the market evolving and developing to find a fair-balanced middle ground between the two form of currencies as noted above. If cryptocurrencies are to be taken seriously by the world and for mass adoption to be achieved, we need to legitimise cryptocurrencies through a trustworthy, secure and regulated medium, channel or solution. Therefore, we need an answer to the above. We need a solution which, respects and identifies the importance of the traditional banking system and the benefits it provides, however at the same time, removing the greed, unfairness in exchange fees, removing the inefficiencies such as physical branches and call centres – whilst at the
same time improving the customer service, product innovation, technology and becoming more customer centric.

Recognising the Importance of the Banking System

We understand the importance of the global banking system which has been established, built and trusted for over 200 years. This 200-year old banking industry has its pitfalls, however, and we need to remember the significance, access and opportunities it has given (BBA):
• secure payment networks that keep the world’s economy moving 24/7
• Providing financing and access for people to buy their dream homes, cars or holidays
• Allows billions of people each day to pay for goods and services on and offline
• Has provided millions of jobs globally
• Pays millions of salaries everyday
• Moves billions of payments everyday globally

The above are a few significant benefits and real-life examples of what banks provide to the mass population on a daily basis. We recognise the importance of this and at the same time we understand the issues banks have created globally through greed, lack of transparency and complacency.
Our mission, is not to abolish banks, but to find a sweet-spot and middle ground, which will generate trust and increase mass adoption. This is where HUBRISONE fits.

Additional Comments & Observations
Acquiring and retaining profitable customers is an ever-growing challenge for banks.It is apparent that customer demographics, buying behaviour and needs are evolving rapidly, and have accelerated even more with the introduction of cryptocurrencies. The competition is aggressive and adapting rapidly. Traditional banks now need a 360-degree view of each customer in order to focus their resources efficiently (BoC, 2017).

Secure Cryptocurrency Wallets
Imagine, completing your daily banking tasks and seamlessly exchanging,converting and transacting fiat to cryptocurrency in a few taps, no need for sending crypto from one vendor to another. Your all-in one banking and cryptocurrency solution is here, users will be able to: Users will be able to store and access your cryptocurrency funds directly from the HUBRISONE app.
• Full ownership of your keys.

• Freedom, variety and diversify add up to 200 cryptocurrencies and selected alt-
coins.

• Easily transfer between your cryptocurrency wallet and your HUBRISONE bank
account, and spend globally using the HubrisOne secure debit card.

• Send cryptocurrency to friends, family or to an exchange using the within a few
taps.

Secure Digital Account and Card Management
Now you can have your banking and cryptocurrency wallets in one place,organised, secure and simple.As digital ownership grows, we foresee banking will be the next industry to be disrupted digitally. We’ve moved everything from the old fashioned long waiting times on the phone to digital self-account management. This means everything you can do with a bank representative over the phone you can now do via the HUBRISONE app meaning you’re in charge of your account and
your card when you want, 24/7. Here’s a few features we’re bringing to market:

• Create a new virtual card for online purchases in a few taps. Order a physical card
directly from your app. No phone calls, no call centers.

• Change, view or reset your security pin in two seconds. No need to order a pin by
mail.

• Link your card to your HUBRISONE bank account or to your cryptocurrency wallet.
One card, multiple accounts.

The Market Opportunity

How Big is the Global Market?
The market for the HUBRISONE app and digital banking solution is vast and an extremely attractive market. Firstly, we are offering a digital banking solution to people who meet the following criteria:
1) Have a smartphone with internet connection with access to Apple App Store or Google Play
2) Have or need a bank account.
3) Over 18

Note: The above criteria has been simplified for illustration purposes, but already, the evidence is apparent that our solution is a mass market product and applies to the mass population, which already shows the potential demand of the market we are targeting. According to the WSBI, over 37 million individuals do not have a bank account within the EU. The EU will be the first regional hub HUBRISONE will launch (WSBI).On the contrary, over 430 million individuals have a bank account within the EU. The above two criteria are our target market we will focus on upon launch of HubrisOne. A combined 467 million target opportunity in the EU alone. Additionally, we have identified over 2 billion global unbanked adults which will be our secondary target market. HUBRISONE appeals to the mass market, however we have further segmented this market in order for our focus to not be too wide. Hence our proposition is cryptocurrency-banking, cryptocurrency first and compliant and regulated banking solutions second.

Hubris Token Reward for User Sign up
The second key strategic acquisition channel we see as being effective and significant is leveraging the native HUBRISONE cryptocurrency tokens (HBRS) which will be used as a reward (among other uses) for each customer that signs up with HUBRISONE.

By rewarding users to sign up with our Hubris Token, we incentivise and reward new users to join and share. This will increase the rate of our customer acquisition, and significantly increase the growth rate of our customer base via organic network and marketing effect.

Hubris Utility Token
The HBRS token will be the bloodline of the HubrisApp. If the Hubris App is the road, the HBRS token is the cars, trucks and the motorcycles. They are both very dependent on each other. The HBRS token will be a functional utility token within the platform, this will allow users, investors and our customers to access the following, the list is not exhaustive and further functionalities may be added in due course:

Funding Proceeds: Distribution

Development (40%) 24/7 Live Chat - 5 Languages
Research and continuous development, processing, design and testing expenses for the Access all account support directly from the HUBRISONE app. We will contract and in some cases, hire onto the HUBRISONE team the best HUBRISONE app and experienced developers within the fintech industry

Operations (20%)
The operational costs are, in most cases, fixed costs associated with most businesses, Personalized and tailored for you and your this includes office expenses, global contact agents to service the bank accounts 24/7, account needs salaries for the HUBRISONE employees and team, exhibition expenses for promotion, travel, human resources expenses and subscriptions for SaaS solutions for day to day running of HUBRISONE.

Marketing (20%)
We will implement an aggressive social media strategy, due to the mass appeal of our product we have allocated 20% of proceeds to acquire new users. We will primarily execute online social media and platform ads in order to efficiently track ROI.

Security Infrastructure (15%)
Due to the sensitivity of our digital banking solution, we will need to implement the strictest security and compliance standards. Therefore, we will recruit experienced compliance, security and regulatory specialists on-board the team. The team at HubrisOne understands the importance of creating a secure trusted alternative digital banking solution.

Partnerships (5%)
Partnerships will be key to our business model, and as a result, we will create a headcount (recruit) of two business
development and partnerships managers to ensure we partner with the best blockchain and non-blockchain service
providers to join our Open Partner Platform.